On 26th April 2024, the launch of ArtHelpdesk 2024 took place in Singer Laren!
Jan Rudolph de Lorm - director of the museum - opened the evening, emphasizing the role of patronage in the history of Museum Singer Laren.
Quartermaster Coen Kranenberg told us about the origins of ArtHelpdesk, where business partners gift their time and expertise to help promising artists.
Project Manager Anikó Ouweneel then introduced the artists and their business mentors.
Finally, Jorrit van Bavel talked about his experience as curator of the Albert Heijn Art Foundation and how important it is to support young artists.
This event was made possible thanks to the financial support of AFAS Foundation, the participating artists and the collaborations with
ReconnAct Maatjesprojecten, Keep an Eye Foundation, Galerie Pouloeuff, Dooyewaard Stichting, Singer Laren and Brinkhuis Laren NH.
Photos by Joeri Boelhouwer